Waayu – Can it disrupt the Food Delivery Market in India?

Waayu – Can it disrupt the Food Delivery Market in India?
Case Code: BSTR696
Case Length: 8 Pages
Period: 2023-2025
Pub Date: 2025
Teaching Note: Available
Price: Rs.300
Organization : Waayu
Industry : -
Countries : India
Themes: Business Level Strategies, Strategy Formulation Strategy Implementation,
Waayu – Can it disrupt the Food Delivery Market in India?
Abstract Case Intro 1 Case Intro 2 Excerpts

Food Delivery Market In India

The online food delivery market in India reached US$ 5 billion in 2022, growing three-fold between 2018 and 2022. Growing urbanization, changes in lifestyle, widespread smartphone usage , and the availability of the internet fuelled this expansion. With the rapid the industry reached US$ 31.77 billion in 2024 and was projected to reach US$ 140.85 billion by 2030, growing at a CAGR of 28.17%. The food delivery market in India was considered a duopoly with Swiggy and Zomato dominating the space, with more than a 90% market share between..

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